Branding & Design

The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

Branding is not just a logo design. You can’t just design a logo and say “that’s our branding.” It’s factually incorrect.

Your logo design is part of your brand identity – which is different to your brand. You also can’t create a logo design and a set of stationery and call that branding either.

That’s only one tiny part of the branding puzzle. We’ll talk more about branding design and brand identity later in the post.